Last updated: 4 June 2026
This Privacy Policy explains how The Cushion Company (“we”, “us”, “our”) — operated by The Cover and Cushion Trading — collects, uses, holds and discloses your personal data when you visit thecushioncompany.uk or purchase from us. We are the data controller for the personal data we process.
1. Information we collect
We may collect the following categories of personal data:
- Contact and order details — your name, email address, phone number, billing and delivery address, and the details of your order.
- Payment information — processed securely by our third-party payment providers. We do not store full card numbers on our own systems.
- Communications — messages you send us via email, live chat, phone, or our contact forms.
- Technical and usage data — your IP address, browser type, device information, and how you interact with our website, collected automatically through cookies and similar technologies.
We collect this data directly from you when you place an order, contact us, or use our website, and automatically as you browse.
2. How we use your data and our lawful bases
Under the UK GDPR we must have a lawful basis for processing your personal data. We rely on the following:
| What we do | Lawful basis |
|---|---|
| Process, fulfil and deliver your orders; respond to your enquiries | Performance of a contract with you |
| Operate, secure and improve our website and products; prevent fraud; understand how customers use our site | Our legitimate interests in running and growing our business |
| Send marketing communications | Your consent, and/or our legitimate interests (for existing customers) |
| Meet tax, accounting and other legal obligations | Compliance with a legal obligation |
We may use your data for any purpose reasonably compatible with those above.
Live chat: We may use an AI-powered assistant in our live chat to help answer your questions. The messages and any personal details you share in the chat are processed to respond to your enquiry and may be reviewed by our team.
3. Cookies and tracking technologies
Our website uses cookies and similar technologies to operate the site, remember your preferences, analyse traffic, and support advertising and remarketing. These may include cookies set by third parties such as analytics and advertising providers. Where required, we ask for your consent to non-essential cookies via our cookie banner.
You can manage or disable cookies through your browser settings or our cookie controls, though some parts of the website may not function properly if you do.
4. Marketing communications
Where permitted, we may send you marketing communications about our products, offers and news by email or other channels. You can opt out at any time by using the unsubscribe link in our emails or by contacting us. We will continue to send you transactional and service messages relating to your orders regardless of your marketing preferences.
5. Disclosure to third parties
We may share your personal data with:
- service providers (processors) who help us operate our business — including payment processors, delivery and logistics partners, IT and hosting providers, email and live-chat platforms, and analytics and advertising providers;
- professional advisers, regulators and authorities where required or permitted by law; and
- other parties in connection with a sale, restructure or transfer of our business.
Some of these providers may be located, or store data, outside the UK. Where we transfer personal data internationally, we take steps to ensure an appropriate level of protection, such as relying on adequacy regulations or standard contractual clauses where applicable.
6. Storage and security
We take appropriate technical and organisational measures to protect your personal data against loss, misuse, and unauthorised access, alteration or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
7. Data retention
We keep personal data for as long as necessary to fulfil the purposes described in this policy, to operate our business, and to meet our legal, accounting and reporting obligations. We may retain data for longer where reasonably required, for example to resolve disputes or enforce our agreements.
8. Your rights
Under the UK GDPR you have the right to:
- access the personal data we hold about you;
- have inaccurate data corrected;
- request erasure of your data in certain circumstances;
- restrict or object to certain processing, including direct marketing;
- request portability of data you provided to us; and
- withdraw consent at any time where we rely on it.
To exercise any of these rights, contact us using the details below. We may need to verify your identity, and some rights are subject to legal limits and exemptions. We will respond within the timeframes required by law.
If you have a concern about how we handle your personal data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
9. Third-party links
Our website may contain links to other websites. We are not responsible for the privacy practices or content of those sites.
10. Changes to this policy
We may update this Privacy Policy from time to time. The current version will always be available on our website, and changes take effect when posted.
11. Contact us
If you have any questions about this Privacy Policy or your personal data, please contact us:
The Cushion Company
Email: service@thecushioncompany.uk
Website: thecushioncompany.uk